Our guide helps you and your holiday lets get prepared for the new season, with hints and tips and the best ways to ensure you're prepared for next year
Whilst the end of the calendar year normally signals a quieter time for property owners, managers and agencies, now more than ever it is important that you are keeping on top of and actively marketing your business online.
Pricing
Make sure your calendars show pricing for at least the next 12 months so guests can plan in advance - plus all our other tips in the below articles.
Calendar & Pricing Guide Managing your pricing
Broadcast
Email all of your subscribers to let them know that your 2021/2022 dates have been released via the Broadcast Tool.
Using the Broadcast Tool How to build your mailing list
Prepare
If necessary, book out time on your calendars, to plan for general maintenance/refurbishments/decorating etc.
How to block out unavailable dates
Photography
If it has been a while since you’ve had professional images taken, now is the time to enquire and make arrangements for a photographer to come next year.
Adding images to your website Hints & Tips
Sleeps 6
If you can accommodate 6 guests, target the newly opened up ‘Sleeps 6’ market, with tailored content using our holiday idea page creator.
How to create a Holiday Idea Inspiration for other landing pages
Terms
Be open, clear and honest in your booking terms & conditions, and make them visible as a content page on your property page.
Display my T's & C's on my property page What to consider
Communication
Building trust with your customers has never been so important, so encourage communications and build rapport with your guests to handle expectations and prevent cancellations.
Add a dedicated COVID-19 page Add blog articles to give your business a voice
Social Media
Regularly promote your properties on the likes of Facebook, Instagram and Twitter. Prove that you are still operating, and convince followers to book with engaging images and updates.
Promote your business on all channels
Cancellations
As soon as dates reopen up, use everything in your arsenal to get them rebooked! Email subscribers via the Broadcast Tool, post on social accounts or if necessary, create a special offer with a reduced price.
Late Availability
Make use of your auto generated ‘/late-availability’ page, to help fill any last minute dates. If it's not prominent enough, ask and we can create a homepage button so it is more visible.
Late Availability page example
Things To Do
Staying on top of your local recommendations is very important. We advise that you check through any links you may have to confirm that those businesses are still operating, as well as adding any newly opened establishments.
Manging your Things To Do page
SEO
The phrase Search Engine Optimisation gets thrown around a lot; we take care of the technology side of things for you, yet there is still plenty you can do to help your business get seen online. When was the last time you revised your website's content?
If you haven’t already, you should act now to make preparations for the new 2021 season. It will no doubt be unpredictable and full of challenges, but one thing is for certain, that there will continue to be a large demand for holiday accommodation.
Get in touch if you require any assistance at all or want to talk through making the most out of your website.